LA DOMENICA SPORTIVA

Category Telling the emotions

 losa

Sixty one years old and it doesn't look its age, with the black and white of the beginning which evolves, year after year, till he reaches the top, and not only of the colour, in the sports expectations of the Sunday evening.
In the 1970s some events, which will make the story, happen and they divide for decades the life of the Domenica Sportiva (sports Sunday). A slow-motion camera changes with Sassi and Pizzul and the “moviola” begins to get Italians discuss. For the first time, a referee, Lo Bello, in front of the reality of the images, acknowledges his mistake, and the error disadvantages the Milan team and favors the Juve team. Controversies get heated. Back then...like today.
The 1990s mark, later, in the program the utter change, which has to do with the TV world.
Commercials impose new logics and the Domenica Sportiva adapts to them: it becomes a point of dialectical confrontation between the sportsmen after the live coverage and the pay tv have showed the event. The decade later the debate occupies even more space. The big teams will have a more and more significant space, also because it is the foreign football which becomes reality. Today the program has a turn which intensifies the after match comment, the are no limits of time anymore. The comment adapts itself and follows the game.

 

losa

 

d30 4186

 

ale 7861

Mission

Top -level sportsmen and women have a responsibility that goes above and beyond honouring their team, their sport or the nation they represent.
They are the personification of the very spirit and essence of sport.

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